DZ Available for new projects

//Social Media Manager

Dajana Zhezha

I build brand voices and feeds people actually want to follow — from strategy to the last caption.

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  • Brand voices, built from scratch
  • Feeds that read like magazines
  • Community first, always

01About

The person behind the feed

Every brand already has a story — my job is to edit it for the feed. I shape how a brand looks, sounds and behaves online, so that every post feels like it belongs to something bigger.

From strategy and art direction to the caption under the photo, I work like an editor: choosing what to say, what to leave out, and how to make people stop scrolling.

Dajana Editor-in-chief of your feed

What I do

  • Strategy
  • Art direction
  • Content creation
  • Community
  • Copywriting
  • Influencer partnerships

02Work

Selected work

  1. 01 Client One A quieter kind of luxury Strategy · Art direction · Content 2025
  2. 02 Client Two Turning regulars into a community Community · Copywriting 2025
  3. 03 Client Three The art of the slow reveal Launch · Influencer partnerships 2024
  4. 04 Client Four Giving a founder a voice Strategy · Content · Reporting 2024
case_01 Client One 2025

A quieter kind of luxury

Repositioning a fashion label's feed around texture, craft and slow storytelling.

The brief
The label had beautiful products but a feed that felt like a catalogue. They wanted to feel like a world people wanted to step into.
The approach
A new visual grammar — muted tones, close-up details and editorial captions — plus a recurring series behind the atelier doors.
The result
A feed with a recognisable signature, and a community that started talking back.
  • Strategy
  • Art direction
  • Content

She didn't just post for us — she gave our brand a point of view.

Story series
Feed grid
case_02 Client Two 2025

Turning regulars into a community

Making a neighbourhood café the group chat everyone wanted to be in.

The brief
A loved local spot with almost no presence online. The goal: bring the warmth of the room to the screen.
The approach
Faces over products — regulars, baristas and morning rituals — told in a warm, witty voice with weekly conversation prompts.
The result
The account became an extension of the café itself: personal, lively and full of familiar names.
  • Community
  • Copywriting

People come in now and mention posts by name.

Profile overview
Reel cover
case_03 Client Three 2024

The art of the slow reveal

A teaser-led launch for a new beauty line, built on anticipation.

The brief
A brand-new product line entering a crowded market, with one chance to make a first impression.
The approach
A countdown of cropped, mysterious visuals, creator seeding and a launch-day reveal designed to be shared.
The result
A launch that felt like an event, and a visual identity the brand kept long after.
  • Launch
  • Influencer partnerships

Every detail felt intentional, right down to the captions.

Teaser post
Launch post
case_04 Client Four 2024

Giving a founder a voice

Building a personal brand that sounds exactly like the person behind it.

The brief
A founder with strong ideas and no time to share them. The challenge: show up consistently without losing authenticity.
The approach
Interview-style content sessions turned into a library of posts, carousels and short videos in the founder's own words.
The result
A clear, consistent presence and a voice people now associate with the whole company.
  • Strategy
  • Content
  • Reporting

It finally sounds like me — just on a really good day.

Carousel
LinkedIn profile

03Clients

Brands I've worked with

  • Brand One
  • Brand Two
  • Brand Three
  • Brand Four
  • Brand Five
  • Brand Six
  • Brand Seven
  • Brand Eight